Top Celebrity-Endorsed Mobile Games in 2025
The distinction between mobile gaming and Hollywood is still hazy in 2025. Many celebrities are now contributing their voices, faces, and brands to some of the most well-known mobile games available on the market, as the gaming business continues to grow and celebrity influence permeates every aspect of entertainment.
1. Call of Duty: Mobile x Chris Hemsworth
One of the biggest collaborations this year is between Call of Duty: Mobile and Australian superstar Chris Hemsworth. Known for his role as Thor, Hemsworth appears in the game as a special character skin, complete with exclusive voice lines and missions inspired by his action-packed filmography.
Why It’s Popular:
Players get to experience COD with a cinematic twist, thanks to Hemsworth’s intense in-game persona.
2. Garena Free Fire x Neymar Jr.
Global football icon Neymar Jr. continues his reign in the gaming world with his return to Garena Free Fire in 2025. This time, the game features a Neymar-inspired character with special soccer-themed moves and exclusive events.
Special Feature:
A “Neymar Soccer Royale” mode where players compete for in-game jerseys and rare football gear.
3. Fortnite x Billie Eilish
Music sensation Billie Eilish made her mark in 2025 by collaborating with Fortnite to launch a limited edition “Billie Eilish World Tour” event. This includes a virtual concert, themed outfits, and an eerie, neon-drenched environment reflecting her unique music style.
Why It Stands Out:
Fortnite’s ever-evolving Metaverse experience meets Billie’s alternative pop aesthetic, attracting both gamers and music fans.
4. PUBG Mobile x Tom Holland
Riding the popularity of his recent blockbuster films, Tom Holland joins PUBG Mobile as a new operative character. The collaboration features exclusive parkour moves, stealth missions, and a storyline mode voiced by Holland himself.
Bonus Perks:
Players can unlock “Spider Ops” suits and weapons designed in collaboration with Holland.
5. Clash Royale x Dwayne “The Rock” Johnson
In a surprising and humorous twist, Clash Royale introduces “The Rock” as a special champion card. Known for his charisma and strength, Dwayne Johnson’s in-game avatar crushes opponents with signature wrestling moves and hilarious catchphrases.
Why Fans Love It:
The Rock’s witty humor and electrifying personality bring a refreshing change to Clash Royale’s fantasy battlefield.
6. Pokémon GO x Ariana Grande
Pop queen Ariana Grande is the face of Pokémon GO’s Stardust Summer Event 2025. Her appearance includes a Grande-inspired avatar, an exclusive playlist for players, and a limited edition Pokémon called “Popmon” designed in her likeness.
Exciting Addition:
Special Pokémon evolved with “Stardust Notes,” collected during AR concerts.
7. Asphalt 10 x Lewis Hamilton
Formula One legend Lewis Hamilton takes the driver’s seat in Asphalt 10 as the game’s brand ambassador. Gamers can race using Hamilton-themed supercars with exclusive tuning options and track designs inspired by his iconic races.
Why It’s a Must-Play:
Fans of racing and F1 can immerse themselves in a realistic, fast-paced world with guidance from the racing legend himself.
8. League of Legends: Wild Rift x Zendaya
Rounding out the list is Emmy-winning actress and fashion icon Zendaya, who partners with League of Legends: Wild Rift as the voice of a newly designed champion inspired by her strong and empowering roles on screen.
Game Features:
A storyline reflecting Zendaya’s advocacy for social justice, self-expression, and creativity, adding a meaningful layer to the gameplay.
Why Celebrity-Endorsed Mobile Games Matter in 2025
The gaming industry has understood the power of celebrity endorsements. Here’s why these collaborations are trending:
Wider Reach: Celebrities introduce mobile games to non-gamers.
Higher Engagement: Fans stay longer to unlock celebrity-themed rewards.
Social Media Buzz: Hashtags, Instagram lives, and TikTok dances related to these collaborations boost game visibility.
Enhanced Storytelling: Games get richer narratives by integrating celebrities’ personal brands and stories.
How These Games Impact the Mobile Gaming Market
Increased Downloads: Games see a sharp rise in installs after a celebrity partnership is announced.
In-App Purchases: Special skins, gear, and event passes featuring celebs drive microtransactions.
Community Events: Games host live virtual events (like Fortnite’s concerts) where millions gather online simultaneously.
